Students in Higher Education are becoming more and more important to
brands. Student numbers have grown rapidly over recent years while
overall numbers of 18-22 year olds are falling. And they're spending a
lot of money (some £10 billion a year now in total). Yet many brands
ignore them because access seems too difficult. You just don't have time
to deal with dozens of different publications, can't tell which student
radio stations are worth getting involved in and have no idea which bars
they all drink at. It doesn't have to be that way. In fact, with the
right knowledge and resources, students can become your most effectively
targeted market of all. That's where we can help. Campus has unique
expertise to credibly develop brands in the student market. We have a
comprehensive understanding of all aspects of student life and thorough
connections to all media and other channels. This means we can advise,
develop and manage entire integrated campaigns on your behalf. Our
heavyweight marketing credentials give us the ability to effectively
translate your wider brand objectives through this unique marketplace
and our networks of insiders give us accurate information.
In other words, Campus can turn what has previously been at best a
headache and at worst a lost opportunity into a stunning success for
you. Check out our Campus Brand Manager programmes.
Students, click here for info about
current Campus Brand Manager programmes
"Working with Campus has certainly been a spring-board for
me. I applied to work in advertising after my degree and I've just been
offered work with Ogilvy & Mather, one of the biggest marketing and
advertising agencies in the world. Formal qualifications are great but
there is nothing like mind blowing work experience to give you an edge
when you brave the 'real world', and this is what Campus programmes
offer."
Dave Miller (Leeds) IPC
"I have benefited from my role as a CBM by being invited to
work for other companies such as bringing 'Car Wash' to Nottingham and
being PR Manager for a bar in Leeds."
Melanie Wilson (Nottingham Trent) Ministry
"I became a Campus Brand Manager in my second year of uni in
order to gain some invaluable experience in marketing and pr. I chose
the IPC magazines programme as I was passionate about music and magazine
publishing, especially within dance music and club culture. After my
time as an CBM I moved to London to further my career in music pr and
marketing, and I came to see Alexandra and Tony. After walking into GR!
to seek some careers advice I walked out with a job! GR! had just taken
on Ministry of Sound as a client, and I was hired to look after the
account. Working at Campus was great fun and I learnt very quickly
the skills of working within an agency environment, further adding CV
brownie points after those gained as an CBM. The team there are a
fantastic group of people, and having constant contact with
dance-obsessed students kept me in touch with my university days! I
currently work as an Account Manager for Plug UK, a marketing
consultancy working exclusively within the dance music and club culture
environments. Without my GR! experience, both whilst at university and
in my first 'proper job', I would never have got to where I am today.
The skills and contacts I developed whilst working with GR! has proved
absolutely invaluable in my career."
Saul Parker (Oxford) IPC/Campus
"Simply possessing a CV isn't good enough these days. Employers
now demand applicants to have hands-on experience, creativity and
confidence as well as the normal academic prowess. This is where a Brand
Manager programme proves essential for students serious about their
jobs."
Philip Taylor (Lancaster) Genie
"The most enjoyable aspect of the CBM programme was meeting
people and liaising with the student media. Plus it is cool that you are
responsible for your own time so it fits in with my studies and gives me
some extra cash."
Claire Hamer (Leeds Met) lastminute.com & Genie
"Whilst studying at university to get a degree that will
improve my chance of getting a good job and getting to a decent level at
a young age is deemed by many students as enough, I would not agree. By
getting off your arse, whilst studying, it gives a message to
prospective employers that you are prepared to work, competent, can
handle many tasks and above all have a willingness to learn more and get
stuck in."
Adam Culkin (Teeside) Genie
"Having a Campus CBM position on my CV has helped me when
applying for internships (and ultimately graduate jobs) because it shows
employers that you are self motivated and able to manage your time
effectively. I had an interview at Conran restaurants for a restaurant
manager position, and they had heard of Campus and recognised the
value of Campus students. So, if you want to make your CV stand out
and sparkle, then this is a guaranteed way into a huge variety of career
paths."
Daniel I'Anson (Manchester) Incirco & Genie
"I am gaining knowledge not just from a textbook, but from
actual hands-on experience, since the key to marketing is selling and
promotion, I am doing both of these, be it in the student union at night
or outside the library on a sunny day."
Aine Duffy (Queens, Belfast) Genie